Steve Zippin, ABR, CRS, M.Ed.
Keller Williams Realty Boston Northwest | 978-580-9140 | team@stevezippin.com


Posted by Steve Zippin, ABR, CRS, M.Ed. on 3/29/2016

 
 



    With all the emphasis on paint, staging and accessories when selling a home, there is one thing that is often overlooked. Windows can make a huge difference in the appeal of a home to buyers. The size and placement of windows affects everything from the character to the curb appeal of the home from the outside. 

Keep these important points in mind when getting your home ready for sale:

  • On the inside, windows determine light, views, energy efficiency, and air flow.
  • If you are selling your home take a look at your windows. Make sure they are clean and adding value to your home. 
  • Remember windows are the way your home is connected to its surroundings. If the landscape outside of your home is pleasing to the eye, pull back the curtains and shades and show off the view. If privacy is an issue or the outside view is undesirable, you will need to enhance the view with shutters, shades, or window treatments
  • .View your home from both the inside and outside, and at various times of the day to be aware of what potential buyers will see. 

This will allow you to correct any issues and play up any benefits. 

Essentially, look at your home in a whole new light! :)





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Posted by Steve Zippin, ABR, CRS, M.Ed. on 1/8/2016

 

     What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above.According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want.So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage.


  1. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location.
  2. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing.
  3. Great space: The home may not have the square footage buyers want, so show off the space it does have. 

  Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered.If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.  


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Posted by Steve Zippin, ABR, CRS, M.Ed. on 1/1/2016

 
 
 





   


 Let's be honest, we are human and humans make mistakes! These below are common misconceptions about the process of selling your home. If you are guilty of making some or all of them, don't worry... you are not alone, believe us! 


1. Basing the asking price on needs or emotion rather than market value. Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively, buyers will reject it in favor of other larger homes for the same price. At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time, and even when the price is eventually lowered, the buyers are wary because "nobody wants to buy real estate that nobody else wants". The result is low priced offers and an unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing priced too high often eventually sells for less than market value. An accurate market evaluation is the first step in determining a competitive listing price.


2. Failing to "Showcase" the home. A property that is not clean or well-maintained is a red flag for the buyer. It is an indication that there may be hidden defects that will result in increased cost of ownership. Sellers who fail to make necessary repairs, which don't “spruce up” the house inside and out, and fail to keep it clean and neat, chase away buyers as fast as REALTORS® can bring them. Buyers are poor judges of the cost of repairs, and always build in a large margin for error when offering on such a property. Sellers are always better off doing the work themselves ahead of time.

3. Over-improving the home prior to selling. Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell in the mistaken belief that they will recoup this cost. If you are upgrading your home for your personal enjoyment - fine. But if you are thinking of selling, you should be aware that only certain upgrades to real estate are cost effective. Always consult with your REALTOR® BEFORE committing to upgrading your home.

4. Choosing the wrong REALTOR® or choosing for the wrong reasons. Many homeowners list with the real estate agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home. In the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum amount of hassles.

5. Using the "Hard Sell" during showings. Buying a home is an emotional decision. Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do if you follow them around pointing out every improvement that you made. Good REALTORS® let the buyers discover the home on their own, pointing out only features they are sure are important to them. Overselling loses many sales. If buyers think they are paying for features that are not particularly important to them personally, they will reject the home in favor of a less expensive home without the features.

6. Failing to take the first offer seriously. Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and to hold out for a higher price. This is especially true if the offer comes in soon after the home is placed on the market. Experienced REALTORS® know that more often than not the first buyer ends up being the best buyer, and many, many sellers have had to accept far less money than the initial offer later in the selling process. Real estate is most sale-able early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time a property has been on the market. Many sellers would give anything to find that prospective buyer who made the first, and ONLY, offer.

7. Not knowing your rights and obligations. The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have an experienced REALTOR® who knows the "ins and outs" fully explain the contract you are about to sign.

8. Failure to effectively market the property. Good marketing opens the door that exposes real estate to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The right REALTOR® will employ a wide variety of marketing activities, emphasizing the ones believed to work best for your home.


Bottom line, you need an experienced and trustworthy real estate team that will advice and guide you through the process of selling (or buying) your home. Think about it, it is one of the biggest transactions of your life.


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Categories: Uncategorized  


Posted by Steve Zippin, ABR, CRS, M.Ed. on 7/10/2015

You have decided to sell. But before you put the sign in the yard there are some things you will want to make sure you have done. Time spent doing research and setting the right price will most likely yield you a better return in the end. A home is only worth what a buyer is willing to pay for it. Track your neighborhood values Find out what homes similar to yours are selling for in your neighborhood so you will have a good idea what your home is worth. Buyer or seller market You need to judge whether it's a sellers' market or a buyers' market in your neighborhood. Remember that all real estate is local. You will want to research things like interest rates, home inventory, job forecasts, and even time of year. Research inventory How many homes are for sale? If you live in a desirable neighborhood and there aren't many homes for sale, you will have a clear edge here. However, if you see lots of homes on the market and they're not selling very quickly, you might have to reduce the price you had in mind. Know the average days on the market Review the homes in your neighborhood and their days on market sometimes referred to as DOM. Look at trends for the past year and assess whether homes were appreciating or depreciating. Monitor the job market Is a big company relocating workers to your area? Or are they moving out and shutting the doors? The job market has a lot to do with the real estate market. Attend nearby open houses Observe how other properties are showing and compare them to your home. At an open house you can often feel the "mood" of potential buyers. Get a professional opinion A real estate professional will be able to help you gather all of the above information and come up with a CMA or comparable market analysis to determine the best price range for you home.





Posted by Steve Zippin, ABR, CRS, M.Ed. on 6/27/2014

They say a picture is worth a thousand words and we often focus so much on the photos of our home that we put little emphasis on the words that are used in Words are powerful and because the multiple listing service limits the amount of words that can be used in a listing it is important to make them count. Here are some words and phrases to bring in the buyers: Create an emotion: Buyers buy on emotion so be sure to tell them what it is like to live in the home. Paint a picture of sitting by the fire or entertaining in the open floor plan. Use specifics: Don't just say new or updated. If the kitchen boasts high-end appliances tell the potential buyer the brand name. Describe the shelves and racks in the walk-in closets or the brand name replacement windows. Highlight location: Is the home blocks away from stores, transportation or can you see the beach from the bedroom window? If so, tell the buyer exactly how close it is to desirable amenities and community resources. Update the listing: Change up the wording if the house has been on the market for a while. Try highlighting some different features. Don't forget to remove the comments about the Open House or how the listing "won't last". The words that describe your home can be just as important as the pictures so make sure that you use every character allowed to highlight the features and bring in the buyers.  







Steve Zippin, ABR, CRS, M.Ed.